NEWSLETTER AS A SERVICE for SaaS companies
You already know you need a newsletter.
Maybe you even tried it already.
Here's how we make sure it actually works.
Most newsletter as a service providers write generic business content that could apply to any industry. Your prospects can tell.We write specifically for SaaS companies. We understand 6-month sales cycles, technical buyers, and what keeps your prospects up at night.The difference shows up in results:→ 3-4 qualified demo requests per week from newsletter content
→ Sales teams report prospects come to calls already educated
→ Customer success teams use our content during onboardingYou've made the smart decision to outsource your newsletter. Now let's make sure it actually works.Book a call
How Our Newsletter as a Service Works
Step 1: Insight Calls
We host calls with your founders to understand your market and unique perspective. Sometimes we turn these into webinar series that become a separate growth channel.Step 2: Content Creation
We create your first few newsletters and refine based on feedback. Takes 2-3 iterations to nail your voice. After that, we move fast.Step 3: Publishing and Growth
We publish your newsletter and set up automations to grow your list. No manual work from your team.[Bonus] Linkedin Content Engine
We turn each newsletter into 3-4 Linkedin posts. Your Linkedin drives newsletter signups. Your newsletter fuels Linkedin content. Growth flywheel.
What You Get Every Week
- Tuesday: Newsletter draft in your inbox
- Wednesday: You approve (most clients change nothing after month 1)
- Thursday: Goes out to your subscribers
- Friday: Performance stats and any prospect repliesWhat we write:
- Industry problems your prospects actually face
- Solutions they can implement (without mentioning your product)
- News that affects their business with your expert take
Results From Our SaaS Clients
B2B Analytics Platform
→ 3-4 demo requests weekly from newsletter
→ Sales cycle: 8 months → 5 months
→ Prospects arrive educated about key featuresHR Tech Startup
→ 400 → 2,100 subscribers in 6 months
→ Newsletter = #2 source of qualified leads
→ CEO invited to conferences based on newsletter insightsProject Management SaaS
→ 47% of customers mention newsletter during sales calls
→ Feature adoption up 60% after email explanations
→ Customer success uses content in onboarding
How We Write About Your Industry (So It Doesn't Sound Generic)
We don't research online. We talk to your team and customers.Week 1:
→ 30 minutes with your sales team about common objections
→ 20 minutes each with 2-3 customers about why they chose you
→ Review your best content and sales materialsWeek 2-4:
→ Write samples and refine based on feedback
→ Most clients say we "get it" faster than their last marketing hireOngoing:
→ Stay plugged into your Slack for product updates
→ Monthly calls to optimize based on results
Newsletter-as-a-Service Cost
$3,500/month
→ Weekly newsletter writing and sending
→ Email platform management
→ Performance reporting
→ Unlimited edits until you approveplus$1,500 setup
→ Industry market research and strategy development
→ Email template design and setup
→ 8-week content calendarMost clients see ROI within 90 days through more demo requests and faster sales cycles.
Common Questions
"What if our product changes frequently?"
We stay connected to your product team. When you launch features, we explain them in terms prospects care about."How do you grow our subscriber list?"
We optimize signup forms and create simple lead magnets. Best growth comes from subscribers forwarding valuable content. We also help with setting up funnels and ad campaigns."What if we want to take this in-house?"
We train your team and hand over templates and processes. Most stick with us because newsletters take more time than expected.
Next Step
15-minute call to review your current lead generation and show you what your newsletter would look like.No pitch. Just a conversation about whether this makes sense for your company.Book a call
Book a call
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