Why does NewsletterAsAService exist?
Client-driven businesses — accountants, law firms, MSPs, e-commerce brands, dental practices — live and die by retention. The ones that communicate consistently retain more clients, generate more referrals, and charge higher fees. This is not a theory. It is observable in every firm that has tried it.
The problem is execution. Writing a newsletter every week requires a specific skill set (industry knowledge + clear writing + editorial consistency) and a specific time commitment (3-5 hours per edition). Most firms have the knowledge but not the time. Most freelance writers have the time but not the industry depth.
We built NewsletterAsAService to close that gap. Industry-specific newsletters that sound like the firm wrote them — because the firm's voice is captured in a short async brief and maintained across every edition. No standing meetings, no rewrites. Fifteen minutes a week to approve and send.
How does NewsletterAsAService work?
Every newsletter edition starts with primary sources: the IRS newsroom, SEC investor alerts, CISA cybersecurity advisories, and dozens of other regulatory bodies and trade publications specific to each industry. We pull the developments that matter to the firm's clients, distill them into clear language, and deliver a complete draft every Wednesday.
The firm reviews, adjusts if needed, and approves. We send it from their email platform. Total time commitment: about 15 minutes per week.
What does NewsletterAsAService believe about newsletters?
- Consistency beats perfection. A good newsletter that arrives every Wednesday builds more trust than a great one that arrives whenever someone finds time.
- Industry depth matters. Generic "business tips" content is worse than no content. Clients can tell the difference between someone who understands their regulatory landscape and someone who Googled it 20 minutes ago.
- The firm's voice is sacred. If a client suspects the newsletter is outsourced, the value collapses. Every edition must sound like it was written by someone who sits in the firm's office.
- Newsletters are a retention tool first, a marketing tool second. The primary ROI comes from keeping the clients you already have. Referrals and new business are a bonus.
Chief Editor & Founder
Peter Korpak
Chief Editor & Founder
Peter is the chief editor, founder, and project manager behind every edition we ship. He sets the editorial standard, owns each client relationship end-to-end, and is the person who reads and signs off on every newsletter before it lands in your inbox.
He works with a vetted pool of 15+ copywriters with direct experience inside the industries our clients operate in — accounting, financial advisory, law, insurance, MSP and IT, cybersecurity, HR and payroll, real estate, and more. Each writer is paired with the niche they know best, so the newsletter that arrives in your draft folder reads like it came from someone who has actually sat across the table from your clients.
Every edition is run through a same-day primary-source check before it leaves the office: the regulator URL, the trade-press citation, the statistic, the date. Peter treats voice match as the harder of the two jobs — most outsourced newsletters get the facts right and the cadence wrong, which is why a firm's existing partners can tell within two paragraphs that a writer they've never met is pretending to be them. The editorial bar here is that no client should be able to identify a guest sentence in their own newsletter.
Peter previously built and ran 100Signals, a B2B go-to-market research firm focused on niche positioning and owned-audience growth for services firms. The same methodology 100Signals used to find under-served segments in B2B services markets now informs how NewsletterAsAService picks the regulators and trade publications worth monitoring per industry — and what to leave on the cutting-room floor.
See what we can do for your firm.
Request a free sample newsletter written specifically for your industry. No credit card, no commitment. We write it, you decide if it's worth continuing.