Your donors gave once because they were moved. They'll give again if you keep moving them.

The ratio we recommend: 80% content, 20% call to action. Most editions focus entirely on impact and mission — the ask appears at the bottom or as a subtle P.S. Donors who feel informed and connected give more, and more often, than those who receive pure ask appeals.

We work with nonprofits across cause areas. In onboarding, we identify the most relevant research, policy, and news sources for your mission. An education nonprofit gets education policy news; a health nonprofit gets relevant medical research; an environmental nonprofit gets climate and environmental policy updates.

Yes. Months leading up to your annual campaign, we increase the emotional depth of content — more stories, more impact data. The campaign edition itself is a dedicated ask that ties into content readers have been engaged with. Campaigns perform better when donors have been warmed up by consistent content.

Ideally, no. Donors and volunteers have different relationships with your organization. Donors want to see their money at work; volunteers want to see their time at work. If your list is primarily one or the other, one newsletter is fine. Mixed audiences benefit from segmentation.

Program staff voices — field updates, practitioner perspectives, beneficiary interviews — are the most powerful content in nonprofit newsletters. If a program director can write a paragraph update monthly, we incorporate it as a featured section. The newsletter becomes a collaborative document rather than a development department production.

Small nonprofits benefit most from a newsletter service because they have the least capacity to produce consistent content. A one-person development operation that tries to run a newsletter usually fails at consistency. Our service provides the consistency without the additional hiring.