The Problem
Newsletters are easy to sell. Hard to keep doing.
Every agency that sells a content retainer has the same Wednesday afternoon. The newsletter was supposed to ship tomorrow. The client hasn't sent the source material. Your senior writer is heads-down on a deck. Someone is going to have to drop everything and stitch a 500-word thing together by 4pm.
This happens twice each month, to every agency, until eventually the cadence breaks. The client stops opening. Three months later you're explaining why the retainer should renew when nothing has shipped since April.
We do this twice each month, for B2B service firms across six industries. It's the only thing we do. Draft Wednesday, send Thursday — every cycle.
What you sell
A newsletter you can sell without staffing a writer.
Two researched, verified editions a month, written in your client's voice and sent from their domain. You keep the retainer relationship. We do the Thursday work.
There is no wholesale rate. The work does not get cheaper because you are reselling it. Your margin is whatever you charge above $750.
If you bill $1,500 a month for a content retainer that includes the newsletter, $750 comes to us and $750 stays with you. Same number every month.
Per client
Two send-ready editions every month.
Researched, verified, in their voice, from their domain. You approve; we produce.
$750 a month, same as direct. Start with one $500 edition; continue within 10 days and the payment becomes credit toward the first month.
Email about a first clientWhy this works
Three reasons agencies pay us full price.
1. The production cost is $750. You set the rest.
Agencies bill $1,500 to $3,500 a month for content retainers. At $750 production, a $1,500 newsletter line leaves $750. A $3,000 line leaves $2,250. A small wholesale discount does not change whether this is worth doing.
2. We disappear into your brand.
The newsletter ships from your client's domain, in your client's voice, signed by your client's name. We never email your client. We never appear in the footer. We don't have an opinion about whose logo goes where. Our involvement is invisible to the people you serve, and that's how we want it.
3. The retainer doesn't leak.
Newsletters are the part of an agency engagement that breaks first. Cadence slips, the writer gets pulled onto a launch, the client stops opening. Twice-monthly Thursday sends land on schedule. That's the entire job.
The math
What this looks like in your P&L.
| Your retail price | Your cost | Gross margin | Margin % |
|---|---|---|---|
| $1,000 / mo | $750 / mo | $250 | 25% |
| $1,500 / mo | $750 / mo | $750 | 50% |
| $2,500 / mo | $750 / mo | $1,750 | 70% |
| $3,000 / mo | $750 / mo | $2,250 | 75% |
Multiply by the number of clients on your roster. None of your costs change as you grow. We absorb the per-client production work; you absorb the account management.
Beyond the standard
Bigger jobs get a bigger quote.
$750 a month covers the standard product — two newsletter editions, about 500–700 words each, one or two visuals, in one voice for one industry. That's what most of your clients need.
Some don't. A weekly long-form letter for a high-end advisory firm. A multi-newsletter program for a portfolio holding company. A custom onboarding sequence wired to a CRM. We've done all of these. None of them are $750, and we don't pretend otherwise.
When you have one of those situations, email [email protected]. We'll quote a number. You'll mark it up. The deal will work or it won't. Same logic, different scope.
Honest fit
Who this is for. Who it isn't.
Right for you if
- You run an agency, fractional CMO practice, or content lead engagement, and at least two of your clients pay you $1,500+/mo for content work.
- Your clients are B2B service firms — accounting, financial advisory, law, insurance, MSPs, HR/payroll, or adjacent.
- You want recurring revenue that doesn't require hiring a writer.
- You can return approval feedback inside 24 hours.
Not right for you if
- You serve consumer brands, ecommerce, or anything outside B2B services.
- You expect a wholesale discount or "founding partner" rate.
- Your clients want pure thought-leadership essays written from scratch — we work from primary sources, not founder takes.
- You want us on your client's sales calls. Onboarding intake is fine; pitching isn't.
How we match voice
We don't sound like us. We sound like them.
Before the first draft, you send three things: two of your client's existing pieces (a blog post, a LinkedIn post, an old email — anything in their voice), a one-page ICP, and three newsletters they admire.
An editor reads all of it before writing a sentence. The first draft is calibrated to those samples, not to a house style. If something feels off, you flag it; we re-tune. By edition three, the editor stops asking.
This is the part most content shops get wrong. They take the brief, write to a template, and ship something that reads like a content shop wrote it. Your client notices. So do their clients. We'd rather spend an extra hour on calibration than an extra month on damage control.
How it works
From intro email to first newsletter, eight days.
- 01
You email us.
Tell us how many clients, what industries, what your retail price looks like. [email protected].
- 02
We reply within 24 hours.
If it’s a fit, we send a one-page partner agreement. No legalese, no minimums, no exclusivity.
- 03
You sign and submit your first client brief.
Voice samples, three reference newsletters they admire, a one-page ICP. About 30 minutes of work.
- 04
We draft Tuesday.
You review Wednesday morning, approve or send notes.
- 05
Newsletter ships Thursday.
From your client’s domain, signed by your client. We are nowhere on it.
- 06
They see a finished edition first.
The client sees one complete paid edition before deciding whether to begin the month-to-month retainer.
- 07
Subscription starts only after the single edition is delivered.
Per client. Once a month. That’s the entire billing relationship.
FAQ
What partners ask before signing.
Is this a white label newsletter service?
Yes. We produce. You brand. The newsletter ships from your client's ESP, on your client's domain, signed by your client's name. We're not in the footer, not in the email headers, not on a single client call. White label is the delivery — your retail price is yours.
What happens if my client hates the first edition?
The first edition is a $500 single edition with one consolidated revision round. After delivery, the client can continue at $750 per month for two new editions or stop. We read voice samples before drafting so the first edition matches how the client actually sounds.
Do you require minimums or annual commitments?
No. Each client is month-to-month, $750 a month, cancellable with 30 days notice. We don't make you commit to volume because volume should follow value.
What stops me from referring my client to you direct and skipping the markup?
Your client doesn't want a vendor relationship — they want you to handle their marketing. That's the whole reason they hired you. We're production. You're strategy, account management, and judgment. The markup is what those things are worth. If your client would rather buy production direct, we'd rather they did.
Can I see a sample before signing anything?
Yes. Pick any client industry from the list and email [email protected] — we'll send a real recent edition (with the client's name redacted) so you can see the voice match, sourcing, and structure firsthand.
Are we exclusive in our region or industry?
No. We don't promise exclusivity, and we don't ask for it from you. The market is big enough that we'd rather both keep our options open than write contracts that expire badly.
What if my client wants a different format — weekly, longer, or with a podcast component?
Email us. The standard $750 product is two editions per month at about 500–700 words each. Weekly is $1,500/month for 52 editions per year under standard scope. Anything outside that is quoted separately.
Do you appear anywhere in the work my client sees?
No. The newsletter sends from your client's ESP, on your client's domain, signed by your client. We don't appear in the footer, in the email headers, or in any client-facing communication. If your client googles 'who writes our newsletter,' the answer is whoever you tell them it is.
How many partners are you taking on?
We don't have a cap, but we have an intake gate. Sloppy onboarding makes for bad newsletters, and bad newsletters with our hands on them are still bad newsletters. We turn away applicants when the ICP isn't tight enough or the voice samples aren't real.
Who actually writes my client’s newsletter?
A human editor with industry context. They pull from your client's industry's primary sources, fact-check every claim against the original source, and write in your client's voice. If your client's name is on it, a person you can email read it first.
Start with one client. See what it does to the rest.
Start with one finished edition. Continue within 10 days and the $500 becomes credit toward the first month. Email us; we'll reply same day.
Email [email protected]Not ready to email? Pick a client industry and we'll send a recent edition by tomorrow →